HIVE MASTERCLASSES
Designing For A Better Future
Description: Learn about ways to create technologies and designs that are socially, interpersonally and environmentally impactful.
Bio: Phnam is an industrial designer with 15 years experience designing hardware in Audio, Wearables, Neurotech/Biotech, Luxury & Fashion, Packaging, Sports and Aerospace. She specializes in turning groundbreaking technologies into attainable, intuitive and beautiful products that help humans become the best versions of themselves. Phnam works with a variety of companies, from Fortune 500 to startups, covering 5 continents. Clients include Intel, Comcast, Facebook, Atari, Movida, Halo Neuroscience and more. She is currently a partner and creative director at Nonfiction, a design studio based in San Francisco that turns science-fiction into reality for a better future. Additionally, she is a professor of Industrial Design at California College of the Arts, a mentor at Founder Institute and founder of Eternal Luxe, a brand of luxury goods made in USA.
Bio: Phnam is an industrial designer with 15 years experience designing hardware in Audio, Wearables, Neurotech/Biotech, Luxury & Fashion, Packaging, Sports and Aerospace. She specializes in turning groundbreaking technologies into attainable, intuitive and beautiful products that help humans become the best versions of themselves. Phnam works with a variety of companies, from Fortune 500 to startups, covering 5 continents. Clients include Intel, Comcast, Facebook, Atari, Movida, Halo Neuroscience and more. She is currently a partner and creative director at Nonfiction, a design studio based in San Francisco that turns science-fiction into reality for a better future. Additionally, she is a professor of Industrial Design at California College of the Arts, a mentor at Founder Institute and founder of Eternal Luxe, a brand of luxury goods made in USA.
Website Analytics 101
Course Description: Any effective Digital Marketing strategy starts with the collection, reporting, and analysis of your website data. Join us for the Website Analytics 101 masterclass where we will be learning the basics of Website Analytics including installation, integration, reporting, and goal setting for your website.
Bio: Hive Digital empowers globally responsible companies, organizations, and individuals by amplifying their message through industry-leading innovation and digital marketing expertise. Hive Digital is a full service digital marketing agency with over 17 years in the internet marketing industry. We utilize empirically-proven and effective digital marketing techniques to help our clients identify and achieve greater online exposure. Jeff Staub, Hive Digital CEO and Joost Loijens, Hive Digital's Director of Analytics, will be presenting this master class on the basics of Website Analytics. You can learn more about working with Hive Digital at https://www.hivedigital.com/
Bio: Hive Digital empowers globally responsible companies, organizations, and individuals by amplifying their message through industry-leading innovation and digital marketing expertise. Hive Digital is a full service digital marketing agency with over 17 years in the internet marketing industry. We utilize empirically-proven and effective digital marketing techniques to help our clients identify and achieve greater online exposure. Jeff Staub, Hive Digital CEO and Joost Loijens, Hive Digital's Director of Analytics, will be presenting this master class on the basics of Website Analytics. You can learn more about working with Hive Digital at https://www.hivedigital.com/
Paid Advertising 101
Presented by Nina Martinez; Head of Paid Advertising, Hive Digital
Description: Paid Advertising 101 is a course designed to give you a basic overview of how to optimize your paid advertising efforts. Topics covered will include Pay Models (Pay-per-click (PPC) vs. Cost-per-thousand), Networks (Search, Display, Shopping, Video, App, and Social), Formats (Text, Image (Display/Banner), Video), and Audiences (Prospecting vs. Remarketing / Retargeting). The goal of the course is to provide you with the knowledge and resources to enhance your paid advertising efforts.
Bio: Nina Martinez, head of Hive Digital's Paid Advertising department, will be leading this masterclass. Hive Digital empowers globally responsible companies, organizations, and individuals by amplifying their message through industry-leading innovation and digital marketing expertise. Hive Digital is a full-service inbound marketing agency with over 17 years in the internet marketing industry. We utilize empirically-proven and effective digital marketing techniques to help our clients identify and achieve greater online exposure.
Bio: Nina Martinez, head of Hive Digital's Paid Advertising department, will be leading this masterclass. Hive Digital empowers globally responsible companies, organizations, and individuals by amplifying their message through industry-leading innovation and digital marketing expertise. Hive Digital is a full-service inbound marketing agency with over 17 years in the internet marketing industry. We utilize empirically-proven and effective digital marketing techniques to help our clients identify and achieve greater online exposure.